XS Žaislai

“XS Žaislai” (XS Toys) is a coursework brand refresh project. It modernised the existing logo and introduced a new, more playful visual direction.

The identity is complemented by an original mascot that gives the brand more character and more ways to communicate. The aim of the refresh was to keep the energy of the world of toys while presenting it in a more contemporary, friendly and cohesive way.